Don’t risk being generic

It’s the question on everyone’s mind - will AI take over my job?

It’s something I’ve certainly wondered and, to be honest, I am concerned that my chosen profession will one day become obsolete. But thankfully for me and the many skilled professionals who have a love of communicating, that day is a long way off.

There has been a rise in the use of AI to produce content, videos and images. We’ve all dabbled, asking old Chatty G to turn us into a cartoon, to write funny slogans and to help with a cover letter or two. But while there are many powerful ways AI can help with your marketing and communication, a business shouldn’t solely rely on generated content.

At a recent hairdressing appointment, the business owner and I were talking about how powerful social media can be for small businesses. We were chatting about different content styles, times of day to post and what trends they had noticed in engagements. The owner made a simple comment about another local business, saying they had clearly used AI to generate their recent content.

“It was so easy to tell. It may have been a video of their salon; but the caption, the style and even the music was the same as 10 other posts on my feed that week. No original thought went into it at all.”

No original thought. That’s the real risk of relying on generative AI - you end up with the same material as someone else, with just slight variations based on your earlier use of the platform.

This is a perfect example of where a service like The Comms Chicks can add value to your marketing activities. A good communication consultant helps your business explain your story clearly to customers and protect your reputation. We’re in the business of building your business: through proactive media, enhancing your digital presence and finding new channels and market opportunities.

While you’re busy running the business, we’ll be in the background keeping the messaging, content and engagement on track. As master’s in planning and executing communication, we can deliver on messaging that matters.

Contact us today to find out what our service can deliver for you.

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